Lifecycle email for software products
Describe the email flow. Loomail runs it.
Send us your product events, say what should happen in plain language, and Loomail follows every user from signup to churn and emails them at the right moment, through your own email provider.
7 days of Essential. No credit card.
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Use cases
What businesses use Loomail for
Four jobs most teams start with. Each has a ready-made flow you can add in one click and make your own.
Welcome emails
When someone registers on your website or app, Loomail sends a welcome email and a short series of onboarding messages, and stops the moment they get going.
Recover abandoned purchases
When a customer adds a product to their cart but does not complete checkout, Loomail sends a reminder or two, and stops as soon as they buy.
Subscription reminders
Tell customers about an upcoming renewal, an expiring trial or a change to their plan, at the right moment and only to the people it applies to.
Bring inactive users back
If someone has not logged in for 14 days, Loomail sends a re-engagement message, then one last note if they stay away.
Features
Everything lifecycle email needs, nothing it does not
One engine for onboarding, activation, retention and win-back, so you stop stitching scripts and cron jobs together.
Flows in plain language
Say what should happen and when. Loomail turns it into a fixed plan you can read before it goes live, then runs it the same way every time.
Lifecycle that updates itself
Every user moves through signed up, activated, engaged, at risk and dormant on their own, based on what they do and what they stop doing.
A retention grid, not a vanity chart
See who is new, growing or loyal against how long they have been quiet, and open any cell to act on exactly those people.
Your sender, your domain
Send through your own Resend account or any SMTP server, and bring your own AI key. Your reputation stays yours and there is no per-email markup.
Compliance is built in
One-click unsubscribe, a suppression list, a postal address in every footer, quiet hours and frequency caps are on by default, not an add-on.
Built for the whole team
Invite teammates with owner and member roles, create API keys for your product, and keep every send in one searchable log.
How it works
From first flow to first email in an afternoon
Describe the flows
Write what you want in plain language, or start from a ready-made flow like Welcome Onboarding. Review the plan, then switch it on.
Loomail does the rest
Emails go out inside your quiet hours and frequency limits. Anyone who unsubscribes is never emailed again.
Questions
Good to know
Does Loomail send the emails?
Loomail decides who gets what and when, and sends through your own email provider: Resend, or any SMTP server. Messages come from your domain, so your sender reputation is yours.
Do I need an AI key?
The lifecycle engine and the ready-made flows work without one. Writing new flows in plain language uses an AI provider key that you supply, so you control the model and the cost.
What happens after the trial?
You get 7 days of essential. no credit card. When it ends your workspace is paused unless you subscribe to Essential. Your data stays in your workspace.
Who owns the contact data?
You do. Your contacts and events belong to your workspace and are used only to run your flows and show you your own reports.
Start with the free trial
7 days of Essential. No credit card. Set up your first flow today.
Start free trial